Bega Cheese From factory to floor — faster and more smoothly than ever
LEXIGO is Bega Cheese's export translation partner. Inconsistent product and brand terminology had held Bega's exports up in customs, in one case until the stock expired. We created clear, consistent product labels and communication across five languages, and every Bega product has been approved by customs since.
- Client
- Bega Cheese
- Sector
- Retail, FMCG + eCommerce
- Services
- Translation, Cultural Adaptation
- Languages
- Arabic, Chinese (Simplified), Chinese (Traditional), French, Indonesian
- Website
- www.begagroup.com.au
- All
- products approved by customs since working with LEXIGO
- 5
- languages
About Bega Cheese
The Bega Cheese Group is a diversified food company and one of Australia’s largest cheese companies, exporting its brands to markets around the world.
The challenge
Bega came to us seeking a translation solution that offered several things:
- Clear content, such as product labels, created across many languages
- Consistent terminology across all Bega brands
- A partner with export know-how to help Bega enter new markets
As an experienced Australian exporter, Bega had faced various translation challenges in-market. These had led to inconsistent product and brand terminology across languages, and frustrating delays in customs approval.
In one instance, a large quantity of stock was out of date by the time the situation was resolved, resulting in lost revenue and unnecessary expense.
Our solution
Working closely with Bega, we provide an ongoing, full-service strategic solution. By creating clear and consistent product communication in target languages, we help Bega:
- Strengthen in-market brand awareness across the globe
- Speed up export time from factory to floor
Importantly, since working with LEXIGO, all of Bega’s products have been approved by customs.
The impact
Our solution produced immediate advantages for Bega, which have grown stronger as the partnership has evolved:
- Increased time-to-market speed
- An on-brand, streamlined translation workflow
- Reduced translation costs
- Consistent translation across all products
- Reduced financial risk through export know-how
In detail
What does LEXIGO translate for Bega Cheese?
Product labels and product communication across Bega's brands, in five languages, with consistent product and brand terminology throughout.
What was the result for Bega?
Since working with LEXIGO, all of Bega's products have been approved by customs. Bega has also seen faster time to market, lower translation costs and consistent translation across all products.
Why did Bega need a new translation partner?
Inconsistent product and brand terminology across languages had caused delays in customs approval. In one case, a large quantity of stock was out of date by the time the situation was resolved.