Settlement Council of Australia
86%increase in intent to screen
In-language, in-culture cancer screening resources across 10 languages.
Multicultural communications agency
LEXIGO is an Australian specialist translation services and multicultural communications agency. For government, healthcare, community and enterprise teams, we plan the languages, build the message with community, make the creative and put it where your audience already is.
NAATI Endorsed LSP950085 · ISO 17100 · 9001 · 270015.5m+Australians speak another language at home
171Languages
50+Government departments
3ISO certifications
Translated is not the same as reached
Most in-language communication does very little. Not because the translation is wrong, but because the thing being translated was written for a different reader, sent through a channel that reader does not use, and signed by an organisation they have no reason to trust.
"Book your appointment online through the patient portal" is still clear in Khmer, and still useless to an older resident in Springvale, because the barrier was never the language. It was the portal. We fix the message first, then the language, then the channel and the messenger.
We are the multicultural communications agency teams bring in when translation alone will not move the behaviour. New to the practice? Start with what multicultural communication means, or read our CALD communications guide for how public sector teams plan the work.
What we deliver
LEXIGO runs these as one agency programme, not as translation bolted on at the end. When the message is already right and only the language needs to change, that is our translation services.
Campaign strategy
Which communities, which languages, which channels, which message, and how you will know it worked. Planned by catchment, not by national averages.
Transcreation
Creative rebuilt in-language so it does the same job as the original, rather than saying the same words.
Multicultural marketing
In-language marketing programmes, from proposition and concept through to production and community distribution.
Video and audio
Subtitling, voice-over, animation and full multilingual production for audiences that text alone will not reach.
Community engagement
Workshops, in-language facilitation and co-design, run with community leaders you will want on side before launch.
Crisis communication
Rapid multilingual response when the timeline collapses and the information still has to be right.
Results, not reach
Work from LEXIGO as multicultural communications agency on federal and state government and settlement sector programmes, measured on what people did next.
Department of Health and Aged Care
12language groups, community-led
A national vaccine uptake campaign, finalist for Agency Campaign of the Year at the NSW Premier’s Multicultural Communication Awards.
Department of Home Affairs
63languages in a rapid response
More than 200 content pieces from a team of over 180, reaching over 250,000 people a year.
IBAC
365,000potential audience across 21 languages
Video adapted for Victoria’s diverse communities and placed through routes a standard media buy would miss.
How a programme runs
A rapid response can be in market inside two weeks when the message is settled. A programme with community consultation and original production runs 8 to 12 weeks.
- 01
Plan
We map your audience from ABS Census data down to the catchment, agree the languages and communities, and set the behaviour the campaign has to change.
- 02
Build
We test the message with community before anyone writes copy. Then transcreation, design, video and audio, with NAATI certified translation wherever fidelity matters.
- 03
Launch and measure
We place the work in community media, in-language social and with trusted messengers, then report bookings, calls and uptake, not impressions.
Why teams choose LEXIGO
One partner from brief to measurement, with the credentials a procurement panel asks for.
Strategy to distribution, one team
No hand-offs between a strategist, a creative agency, a translation vendor and a media buyer. The people who plan the campaign make it and run it.
Community-led, not community-targeted
A message from a respected voice inside a community is a recommendation. The same message from a department is information. We build with the first.
Languages planned by place
Canterbury-Bankstown starts with Arabic, Vietnamese, Mandarin and Greek. Casey starts with Punjabi, Sinhalese and Hazaragi. Your plan follows your audience.
Channels most plans miss
In-language radio and print, WeChat, Zalo and Viber, and the places that are not media at all: the temple, the club, the settlement worker.
Works with your agency
Your creative agency owns the brand platform. As the multicultural communications agency on the team, we make sure it survives contact with 12 language communities, and say so at concept stage when it will not.
Certified and secure
LEXIGO is a NAATI Endorsed language service provider (LSP950085), triple ISO–certified (ISO 17100, 9001 and 27001), so translation quality and information security are audited, not assumed.
Sectors we work in
Most of our multicultural communication work is for government and health, where reaching every community is the job.
Questions buyers ask
Speak to our teamAre you a multicultural communications agency or a translation company?
Both. LEXIGO is an Australian specialist translation services and multicultural communications agency. Translation and multicultural communication programmes are delivered by one team, and most buyers need both: the message first, then the language.
What's the difference between translation and multicultural communication?
Translation converts a message that already exists. Multicultural communication decides what the message should be for a given community, then builds it. If your English source assumes a myGov login, a printer and a nine-to-five appointment slot, translation carries all of those assumptions into eleven languages. Multicultural communication removes them first. Most organisations need both, in that order.
How do you decide which languages to run a campaign in?
By where the audience is and what the objective is, not by national language rankings. A tenancy campaign for Canterbury-Bankstown starts with Arabic, Vietnamese, Mandarin and Greek. A campaign for Casey in Melbourne's south east starts with Punjabi, Sinhalese and Hazaragi. Both are correct, and neither list transfers. We build the language plan from ABS Census 2021 data at the local government area or suburb level, then adjust for who your service actually reaches.
Can you produce the creative, or only the language work?
Both. We concept, write, design, produce video and audio, plan and buy community media, and run the in-language distribution. In practice most programs land somewhere in the middle: a client brings a national campaign platform and we rebuild it so it works in-language rather than merely appearing in-language.
How long does a multicultural campaign take to stand up?
A rapid-response campaign can be in market inside two weeks if the message is settled and the community relationships already exist. A campaign that needs community consultation, concept testing and original production runs 8 to 12 weeks. The step people cut when a deadline tightens is community consultation, and it's the step that most reliably decides whether the campaign works.
Do you work with our existing agency?
Often, and it tends to produce the best result. Your creative agency owns the brand platform and the national creative. As the multicultural communications agency, we own whether that platform survives contact with 12 language communities, and we say so early when it won't. That conversation is easier at concept stage than after production.
How do you measure whether it worked?
Against the behaviour, not the impression count. Bookings made, calls received in-language, forms completed, attendance at a session, uptake in the postcodes you targeted. Where the behaviour is hard to isolate, we test comprehension and intent directly with the community through focus groups and in-language surveys. Reach is the cheapest number to report and the least useful one to act on.
Read before you brief
Reading is useful. Briefing LEXIGO is how the work gets done.
Tell us who you need to reach
Talk to LEXIGO, an Australian specialist translation services and multicultural communications agency. Send the brief, the audience or just the deadline, and we will come back with a recommended approach, a language plan and a cost.