Brand guidelines
How to name, describe and show LEXIGO correctly. These guidelines cover our boilerplate, credentials, logo, colours, type and writing style, with files to download. They’re for our staff, partners, clients, media and the designers who work with us.
Who are these guidelines for?
Anyone who names, describes or shows LEXIGO. Start with the part that matches what you're making.
LEXIGO staff
Proposals, tenders, slides, email signatures and social posts.
Partners and affiliates
Referencing LEXIGO on your website, in a joint proposal or on a co-branded piece.
Media and event organisers
An accurate description, a logo for a program or slide, and the right way to name our credentials.
Clients and government agencies
Naming LEXIGO as a supplier in reports, tenders, case studies or campaign credits.
Designers, agencies and suppliers
Producing designed material for us, in print or on screen.
How should you describe LEXIGO?
Use these words as they are. They're the same descriptions our website and search listings carry, so every mention of us agrees.
One line
Social bios, directory listings, event programs.Translation and multicultural communications agency for Australia
Short
Proposals, media releases, speaker bios.LEXIGO partners with Australian government, healthcare, community and enterprise teams on NAATI certified translation, multicultural communications and secure translation technology. LEXIGO is a NAATI Endorsed language service provider (LSP950085), triple ISO–certified (ISO 17100, 9001 and 27001).
Long
About sections, tender responses, partner pages.LEXIGO is an Australian specialist translation services and multicultural communications agency. LEXIGO is a NAATI Endorsed language service provider (LSP950085), triple ISO–certified (ISO 17100, 9001 and 27001). LEXIGO partners with Australian government, healthcare, community and enterprise teams. More than five million Australians go home to a language other than English. Whoever you need to reach, we help you connect with them in language, in culture and in context.
Company facts
- Name
- LEXIGO
- Legal name
- LEXIGO Global Pty Ltd
- Founded
- 2011
- Head office
- Level 21, 459 Collins Street, Melbourne VIC 3000
- NAATI
- NAATI Endorsed language service provider (LSP950085)
- ISO
- ISO 17100, ISO 9001 and ISO 27001 certified
- Website
- lexigo.com
- hi@lexigo.com
Writing our name
- LEXIGONot:
Lexigo, LexiGo, Lexigo.comAlways in capitals, in every sentence. - LEXIGO’s teamNot:
LEXIGOs teamThe possessive takes an apostrophe. - LEXIGO Global Pty LtdNot:
Lexigo Pty LtdThe legal name, for contracts and invoices only.
How do you state our credentials correctly?
Our credentials are the claims buyers check first, so the wording matters. Each one has an exact form.
LEXIGO is a NAATI Endorsed language service provider (LSP950085).
Not: LEXIGO is NAATI certified. LEXIGO is NAATI accredited.
Endorsement is the organisation’s credential, and it always carries the number.
NAATI certified translators. A NAATI certified translation.
Not: NAATI accredited translators.
“Certified” is for translators and the documents they produce. NAATI retired “accredited”.
Certified to ISO 17100, ISO 9001 and ISO 27001.
Not: ISO approved. Certified by ISO.
ISO writes the standards. An independent body audits us against them.
An Australian specialist translation services and multicultural communications agency.
Not: Australia’s specialist. Australia’s leading. Australia’s NAATI Endorsed provider.
We describe what we are, not where we rank.
Our endorsement can be checked on the NAATI register, and we supply current ISO certificates on request. See ISO certified translation and partners and memberships.
What do we call our services?
Four names, used exactly as written. Each service has a colour it's identified by, on its card, chip or rule.
Translation services & solutions
Field
Multicultural communication
Bloom
Multicultural research
Specimen Yellow
Language technology
Ink, with no accent
LEXIGO doesn’t provide interpreting. If someone asks, refer them to our partner Connecting Now.
How should the logo be used?
The LEXIGO logo is a wordmark with a cursor line after the O. It comes in two colours, Ink and Page Cream, and nothing else.
The cursor line
The upright line after the O is part of the logo, not a separate mark. Use the full logo wherever there’s room. The wordmark, letters only, is for small sizes and tight spaces such as footers and favicons.
Clear space
Keep a margin on every side at least half the height of the letters. Nothing else, including text and other logos, sits inside it.
Minimum size
The letters should be at least 20 pixels tall on screen and 6 millimetres tall in print. Below that, use the wordmark.
What not to do
- Don’t recolour it in anything other than Ink or Page Cream.
- Don’t use white. On a dark ground the logo is Page Cream.
- Don’t stretch, squash, rotate or outline it.
- Don’t add shadows, glows, gradients or other effects.
- Don’t rebuild it in a typeface, or retype the name in its place.
- Don’t place it on a busy photo or on a ground it doesn’t contrast with.
- Don’t set it beside another logo except as the co-branding rules describe.
What are the brand colours?
Eight colours, and only eight. The page is Page Cream, the text is Ink and Signal Blue means action. The other five are accents and grounds.
- Page Cream
- HEX
- #E8E5DE
- RGB
- 232, 229, 222
- CMYK
- 7, 7, 11, 0
- Pantone
- 7527 C
The page, and reverse type on dark grounds. Use it where you would reach for white.
- Ink
- HEX
- #1E1B1A
- RGB
- 30, 27, 26
- CMYK
- 70, 70, 70, 85
- Pantone
- Black 6 C
Text on every pale ground, and the logo on light backgrounds.
- Signal Blue
- HEX
- #044AB3
- RGB
- 4, 74, 179
- CMYK
- Being re-specified
- Pantone
- Being re-specified
Action: links, focus and selected states. Keep it to type, rules and small marks.
- Field
- HEX
- #8DDFB7
- RGB
- 141, 223, 183
- CMYK
- 40, 0, 35, 0
- Pantone
- 345 C
Accent, and the colour of translation services and solutions.
- Bloom
- HEX
- #F4A5ED
- RGB
- 244, 165, 237
- CMYK
- 0, 40, 0, 0
- Pantone
- 230 C
Accent, and the colour of multicultural communication.
- Specimen Yellow
- HEX
- #F5E26C
- RGB
- 245, 226, 108
- CMYK
- 5, 7, 70, 0
- Pantone
- 100 C
Accent, and the colour of multicultural research.
- Shadow
- HEX
- #332F2E
- RGB
- 51, 47, 46
- CMYK
- 65, 65, 65, 70
- Pantone
- Black 3 C
A second dark ground, for a dark panel that sits beside an Ink one.
- Stone
- HEX
- #8F827C
- RGB
- 143, 130, 124
- CMYK
- 40, 45, 45, 20
- Pantone
- 7531 C
A material, not a text colour: rules, borders and large flat shapes.
Pairing colours
- Ink on any pale ground is always safe. It clears AAA contrast on Page Cream, Field, Bloom and Specimen Yellow.
- Reverse type is Page Cream, on Ink, Shadow or Signal Blue only. White isn’t a brand colour, so don’t use it.
- Don’t set Signal Blue text on Bloom. It falls below the contrast body text needs; use Ink with an underline instead.
- Never put a pale colour on another pale colour, as text or as touching panels. Separate them with a rule.
- Stone isn’t a text colour on any pale ground. Ink on Stone works for a short label, not for a paragraph.
- Colours are flat fills. Don’t tint them, blend them or run a gradient between two of them.
Which typefaces does LEXIGO use?
Four typefaces, each with one job. Where they aren't installed, as in Word or PowerPoint, use the fallback beside each one.
Season Serif
Headings, buttons and links.
Fallback: Georgia
In language, in culture and in context.
Mori
Body text, labels and everything that isn’t a heading.
Fallback: Arial
More than five million Australians go home to a language other than English.
Familjen Grotesk
Small uppercase labels only.
Fallback: Arial, in capitals
Multicultural research
Sentient
Long-form reading: the book and the manifesto.
Fallback: Georgia
The Authenticity Advantage
The typefaces are licensed to LEXIGO and aren’t distributed from this page. If you’re producing designed material for us, email hi@lexigo.com for the files and their licence terms.
How does LEXIGO write?
The same way in a tender, a post and an email. These rules apply to anything published under our name.
Specific
A number, a name or an example beats an adjective. “171 languages” says more than “a wide range of languages”.
Plain
Write the way you’d explain it across a table. Short sentences, everyday words, and contractions in prose.
Confident, not loud
State what we do and let the credentials carry the weight. No superlatives, no exclamation marks.
Respectful
We write about communities, not at them. Name languages and communities accurately and avoid broad labels where a specific one exists.
- Spelling
- Australian English: organisation, localisation, colour, program.
- Headings
- Sentence case, everywhere. Capitalise only the first word and proper nouns.
- Dashes
- No em dashes. Use a comma, a colon or a full stop.
- Contractions
- Yes, in prose: we’re, don’t, it’s. Leave them out of legal text.
- Buttons and links
- Say what the click does: “Get a quote for Vietnamese translation”.
- Numbers
- Numerals for every statistic, with its source beside it. A specific number over an adjective.
- Punctuation
- No exclamation marks and no emoji in brand copy.
- Interpreting
- LEXIGO doesn’t provide interpreting. Don’t list it as a service; refer to our partner instead.
How can partners use the LEXIGO brand?
Partners, clients and event organisers are welcome to show our logo where we've worked together. Follow these rules, and check with us first for anything public.
- Use the files on this page. Don’t copy the logo from a screenshot or a website.
- Set the two logos at equal visual weight, side by side, separated by a thin vertical rule in Ink or Page Cream.
- Keep the clear space around each logo. The rule sits in the middle of the gap.
- Describe the relationship as it is: a partner, a supplier or a member. Don’t imply an endorsement we haven’t given.
- Send us the artwork before it’s published, for anything printed, broadcast or shown to the public.
- Credentials belong to the bodies that issue them. NAATI and ISO marks come from those bodies, under their own rules, not from this page.
Send artwork for approval, or ask for a format that isn’t here, at hi@lexigo.com.
Where can you download the logo files?
Vector SVG for anything that scales, and transparent PNG, 2400 pixels wide, for everything else.
Logo, Page Cream
With the cursor line. For dark backgrounds.
Wordmark, Ink
Letters only. For small sizes and light backgrounds.
Wordmark, Page Cream
Letters only. For small sizes and dark backgrounds.
