From factory to floor — faster and more smoothly than ever
Inconsistent labels had held Bega’s exports up in customs. Clear, consistent product communication across five languages has seen every product approved since.
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About Bega Cheese
The Bega Cheese Group is a diversified food company and one of Australia’s largest cheese companies, exporting its brands to markets around the world.
The challenge
Bega came to us seeking a translation solution that offered several things:
- Clear content, such as product labels, created across many languages
- Consistent terminology across all Bega brands
- A partner with export know-how to help Bega enter new markets
As an experienced Australian exporter, Bega had faced various translation challenges in-market. These had led to inconsistent product and brand terminology across languages, and frustrating delays in customs approval.
In one instance, a large quantity of stock was out of date by the time the situation was resolved, resulting in lost revenue and unnecessary expense.
Our solution
Working closely with Bega, we provide an ongoing, full-service strategic solution. By creating clear and consistent product communication in target languages, we help Bega:
- Strengthen in-market brand awareness across the globe
- Speed up export time from factory to floor
Importantly, since working with LEXIGO, all of Bega’s products have been approved by customs.
The impact
Our solution produced immediate advantages for Bega, which have grown stronger as the partnership has evolved:
- Increased time-to-market speed
- An on-brand, streamlined translation workflow
- Reduced translation costs
- Consistent translation across all products
- Reduced financial risk through export know-how