Phase I: Think

Welcome to PHASE I: THINK and the first chapter, chapter 2, of this phase. This is where you’ll get equipped with the necessary knowledge, team, tools, and tactics that form the building blocks of the NX framework.

In CHAPTER 2: BE NOTABLE, I’ll show you the ingredients needed to make your NX communication stand out with cultural integrity and leave a lasting impression on your target audience. This chapter also sets the benchmark for how NX principles can be measured and embedded in your organisation or program. We’ll cover:

Knowledge: You’ll learn the fundamental concepts, best practices, and latest trends used in NX Marketing, giving you a strong base to adapt to your own context.

Team: You’ll discover how to build a compelling business case and assemble a diverse and inclusive team that represents your target audiences, with the skills and commitment needed to succeed.

We’ll then delve deeper into the tools and tactics in CHAPTER 3: BE AUTHENTIC to prepare your campaign for PHASE II: DESIGN.

Tools: You’ll be introduced to the latest tools that can help you design and implement a successful NX campaign and learn how to choose the right ones for your needs, budget, and audiences.

Tactics: You’ll gain practical insights into how to create engaging, relevant, and memorable experiences that meet your target audience’s needs and expectations. We’ll place particular emphasis on plain language, accessibility, and multilingual workflows—essentials for government, public-sector, and non-profit campaigns, but just as valuable for brands and corporations looking to build trust across diverse communities.