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6 Reasons to Invest in Ecommerce Localisation

September 6, 2022

Ecommerce localisation is a great way of increasing your online sales. It’s also an effective marketing tool that can help you reach new customers and increase customer satisfaction. Today’s retail industry is largely fought online in the crowded ecommerce marketplace. A multilingual shopper experience is central to any strategy to increase engagement and conversion rates.

With the rise of globalisation and international trade, businesses have started to realise the importance of having a multilingual website. In this article, we share six reasons why ecommerce localisation is vital for your business.

1. Increase Your Online Sales

The most obvious reason to invest in ecommerce localisation? 

Increased online sales.

When it comes to selling products or services on the internet, language plays a major role. As consumers become more familiar with buying across the globe, they are more likely to buy from companies that offer their services in-language.

You don't need to cover every language in the world. Instead, start by targeting the languages that will bring in the most traffic for your products.

Data, such as the most common languages used on the internet, (as listed below) can help you decide which languages they should target to maximise their return on investment. 

1. English (25.9%)
2. Chinese / Mandarin (19.4%)
3. Spanish (7.9%)
4. Arabic (5.2%)
5. Indonesian / Malaysian (4.3%)

This means that if you want to sell your products or services online, then you need to make sure that your website has been translated into the most effective languages possible. The best way to do this is by investing in ecommerce localisations.

2. Reach New Customers

Another benefit of investing in ecommerce localisations is that it will allow you to reach potential new customers who speak languages other than English. This will eventually lead to more leads for your business.

For example, if you are based in Europe but your target audience is mostly located in North America, then you might want to consider translating your site into French, German, Spanish, Italian, etc. You could even go one step further by offering your product or service in all these languages at once. This would mean that you have access to a much larger market than just those living in North America. If you do decide to translate your website into several languages, then you should ensure that you provide translations for every page and every link on your website.

3. Improve Customer Satisfaction

The next advantage of investing in multilingual websites is that it will improve your customer’s overall experience when using your website. The fact that your website is available in several languages means that your visitors will be able to communicate with you in their own native tongue. This will give them a better understanding of what your company offers. By providing your website in multiple languages, you will also save time and money for your customers. They won’t have to spend hours trying to figure out how to navigate through your website. They will simply click “next” and continue browsing without any problems. This leads to a smoother and happier process which will ultimately lead to increased customer satisfaction.

4. Expand Your Brand Awareness

One of the best ways to expand your brand awareness is through social media. However, if your website is not available in multiple languages, then your social media posts will only reach people who know how to read your content in English. If you want to use social media to promote your brand, then you need to think about translating your website into various languages. This will allow you to reach a wider audience and gain more followers on social media platforms like Facebook, Twitter, Instagram, and YouTube. Some ideas include:

  • Posting videos in different languages
  • Sharing images in different languages
  • Adding subtitles to your videos.

5. Increase Online Visibility

When it comes to driving traffic to your website, there are two main factors that play an important role: SEO and PPC. While both of these methods can help increase your website traffic, the truth is that SEO is far more effective. This is because:

1. People are more comfortable searching for products in their native language.
2. People from different countries and cultures use different phrases when searching for products.
3. Different countries use different search engines by default.

SEO allows you to rank higher on search engines such as Google, Bing, Yahoo, etc., while PPC simply pays you money whenever someone clicks on your ad.  In order to drive traffic to your website, you must first optimise your SEO strategy so that it ranks high on search engine results pages. Once this has been done, you can start paying for ads on popular online advertising networks such as AdWords, Bing Ads, and Facebook Ads.

6. Make Your Website Easier to Understand

The last reason why you should invest in ecommerce localisation is that it will make your website easier to understand. When someone visits your website for the first time, they will most likely find it difficult to navigate around. They may also struggle to figure out what exactly your company does since they don’t understand any of the language used on your website. By translating your website into different languages, you will make it easy for your customers to find the information they are looking for.

Take your Ecommerce Global

Ecommerce localisation can help you increase your revenue, reach new customers, improve customer satisfaction, expand your brand awareness, and generate more leads. Your business has the potential to build a global brand and make a substantial profit by simply catering your website to different cultures and languages and meeting your consumers halfway. At LEXIGO, we specialise in translating websites and content for businesses and governments so that the language, design, and story match your target audience and help your customers find you online.

Contributors

Sophia Dickinson
Author
Sophia is a writer and communications consultant with 10 years’ experience in the public service and not-for-profit sectors. She has also taught English in France and spent a year working at a local NGO in Yogyakarta, Indonesia. She is passionate about writing, intercultural communication and languages (she speaks French, Indonesian and is learning Spanish).
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Sophia Dickinson
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