API Integration

API integration in translation refers to connecting your existing business systems — such as content management systems, e-commerce platforms, customer support tools, or marketing automation software — directly with a translation management platform through Application Programming Interfaces.

This connection enables automated workflows where content requiring translation is automatically detected, sent for translation, and returned to the source system without manual file transfers or email exchanges. For example, a website CMS can be configured to automatically push new product descriptions to a translation queue, have them professionally translated, and publish the localised versions — all without manual intervention.

Common integration points include content management systems like WordPress, Drupal, and Sitecore; e-commerce platforms like Shopify and Magento; marketing tools like HubSpot and Marketo; and customer support platforms like Zendesk and Salesforce Service Cloud.

LEXIGO's technology platform supports API integration with major business systems, enabling clients to embed translation directly into their existing workflows. This eliminates the friction of manual file handling, reduces turnaround times, and ensures translated content stays synchronised with source material as it evolves.

For organisations managing large volumes of multilingual content, manual translation workflows create bottlenecks. Content gets stuck in email chains, version control becomes difficult, and published translations can fall out of sync with source updates. API integration eliminates these pain points by making translation a seamless part of your content pipeline rather than a separate project.

This is particularly valuable for e-commerce businesses managing thousands of product listings, SaaS companies localising their platforms, and marketing teams running campaigns across multiple languages simultaneously.