David Braue takes a look at how CALD (Culturally and Linguistically Diverse) audiences are being served information during the Australian elections and explores translation technology with LEXIGO.
To read the full article, visit Information Age's ICT News piece here.
News feature summary:
CALD (Culturally And Linguistically Diverse) communications agency, LEXIGO, has announced the appointment of Tony Lee, taking on the newly created position as head of strategy.
For over 25 years, Lee has been a leading strategic stalwart, helping to transform government departments, not-for profits, consultancies and businesses of all sizes into digitally-savvy, culturally-informed and brand-led cultures.
To read the full article, visit B&T Magazine's feature article here.
Marketing Mag speaks to LEXIGO CEO, Mark Saba about finding growth in multicultural markets.
It's no longer the responsibility of individuals alone to be mindful of appropriateness when communicating across cultures. In light of the cultural shift we're currently experiencing, Mark Saba argues that organisations and brands must be aware of Australia's cultural diversity in order to communicate more appropriately and authentically.
To read the full article, visit Marketing Magazine's article here.