Engage
Transcreation
Capture the essence of your marketing message to engage a new global audience. Go beyond translation for true local resonance.
True local resonance
Transcreation helps you reach and engage a new global audience with meaningful marketing content that resonates.
Vision
Starting with research, our team will collaboratively capture the essence of your brand and message in an entirely new language. With shared goals and the end-user in mind, your content will be reimagined using a blend of creativity and translation.
✓ Research + creative approach
✓ Shared vision
Beyond words
Go beyond word translation for true local resonance. Get advice on the look and feel of your asset, tagline, brand or campaign, plus testing to make sure your message as a whole resonates with a local market.
✓ Get your message right
✓ Advice on look and feel
Trusted by leading companies around the world
Frequently Asked Questions
Transcreation merges the words translation and creation. It’s a particular form of translation that seamlessly maintains the original tone, intent and feeling so it resonates in a different cultural context.
Translation replaces words in one language with corresponding words in a new language, while transcreation conveys the original message and idea in a new language. Our translators use their creativity and local cultural knowledge to connect with your audience.
Transcreation is best used for creative, marketing copy which uses more emotional content and colloquial language than informative text.
The transcreation process begins with a creative consult. It’s important that your translator understands your original message, so they can confidently and creatively translate it to mean the same thing for a new audience. With the end-user in mind, your content will be reimagined using creativity and translation. You may also get advice on the look and feel of your campaign, such as the colours, imagery and layout used, to make sure the whole of your message resonates with a local market.
Translation Statistics
171 languages
Reach 248 global markets or local communities with accurate, consistent translation available in 171 languages.
✓ 171 languages
✓ 248 global markets
✓ 310+ language-pairs
10k+ linguists
Get high-quality translation results that speak to your audience with our 10,000 strong global network of domain-expert translators.
✓ 10,000+ vetted translators
✓ Subject matter experts
✓ Professional and qualified
256 encryption
Your data is safe with government and bank-grade secure servers, AES-256 encryption and an ISO-27001 certified environment.
✓ SSL AES-256 encryption
✓ ISO-27001 certified environment
✓ Data privacy and ownership
24/7 service
Order, pay and manage your translation requirements 24/7, 365 days a year using our leading online platform LEXIGO.LIVE
✓ 24/7 service and support
✓ Urgent requirements
✓ Easy to use platform
171 languages
Arabic
Chinese - Simplified
Chinese - Traditional
Croatian
Dari
Farsi
French
Greek
German
Hebrew
Hindi
Indonesian
Italian
Japanese
Korean
Khmer
Macedonian
Malay
Polish
Portuguese
Russian
Serbian
Spanish
Tamil
Thai
Turkish
Vietnamese
and more
Afrikaans
Albanian
Amharic
Arabic
Armenian
Assyrian
Azerbaijani
Basque
Belarusian
Bengali
Bosnian
Bulgarian
Burmese
Camobidan (Khmer)
Catalan
Cebuano
Chinese - Simplified
Chinese - Traditional
Corsican
Croatian
Czech
Danish
Dari
Dinka
Dutch
English
Esperanto
Estonian
Fijian
Finnish
French
Frisian
Galician
Georgian
German
Greek
Gujarati
Haitian Creole
Hakha Chin
Hausa
Hawaiian
Hazaragi
Hebrew
Hindi
Hmong
Hungarian
Icelandic
Igbo
Indonesian
Irish
Italian
Japanese
Javanese
Kannada
Karen
Kazakh
Khmer
Kinyarwanda
Kirundi
Korean
Kurdish Kurmanji
Kurdish Sorani
Kyrgyz
Lao
Latin
Latvian
Lithuanian
Luxembourgish
Macedonian
Malagasy
Malay
Malayalam
Maltese
Maori
Marathi
Mongolian
Myanmar (Burmese)
Nepali
Norwegian
Nuer
Nyanja (Chichewa)
Odia (Oriya)
Oromo
Pashto
Farsi
Polish
Portuguese
Punjabi
Rarotongan
Rohingya
Romanian
Russian
Samoan
Scots Gaelic
Serbian
Sesotho
Shona
Sindhi
Sinhala
Slovak
Slovenian
Somali
Spanish
Sundanese
Swahili / Kiswahili
Swedish
Tagalog
Tajik
Tamil
Tatar
Telegu
Tetum
Thai
Tibetan
Tigre
Tigrinya
Tok Pisin
Tongan
Turkish
Turkmen
Ukrainian
Urdu
Uyghur
Uzbek
Vietnamese
Welsh
Xhosa
Yiddish
Yoruba
Zome
Zulu
