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Sectors—

Travel + Tourism

Targeted translation services to support the travel and tourism industry. Take consumers on a journey in their native language, from dreaming, to research, planning and beyond.

With you on the journey

Communicate with your audience effectively at any stage of their travel or tourism experience. Our global network of qualified and experienced native translators can help you:

Speak to local and international visitors or travellers
Engage with global clients
Promote your destination, business or attraction in 171 languages.

Why choose LEXIGO?

Communicate natively to international clients and visitors and grow your business with fast, accurate, high-quality translation services.

Outstanding service

We understand sometimes translation can’t wait. You can expect efficient service from your first point of contact, a timely quote and fast translation turnaround.

Professional
Speedy turnaround time

Compliance + security

We understand how important digital security is to you. That’s why we take compliance very seriously. Your data is protected with government and bank-grade secure servers, AES-256 encryption, and an ISO-27001 certified environment.

Safe and secure
Protected data

Agile + innovative

We integrate with popular content management systems, so you can quickly and easily translate online content in just a couple of clicks. Choose how much machine or human you want involved, taking control of cost, speed and quality.

Seamless process
Human + technology approach

Targeted accuracy

Our expert team of native speakers uses local knowledge to engage potential clients in 171 languages. Beyond the words themselves, our SEO and subject specific knowledge means consistent, maximum-impact translation for your target markets.

Accuracy
Local knowledge

The Traveller's Journey:

A look at the consumer journey from dreaming and research to planning and booking.

 

Tourists thinking about visiting a destination, who may choose your products or services, will usually go through one or more of the consumer journey stages.

It’s important to capitalise on this, particularly when making inbound tourism marketing decisions.

The web is not only important for planning and booking trips: a high percentage of tourists use the web to ‘dream’ about their future travels – providing the foundation for a future purchase.

Dreaming

This ‘dreaming’ stage comes before everything else. It’s the moment when the imagination is captured. Interest is ignited and the desire to travel to a particular location becomes even stronger.

Online

With regards to the majority of international markets, prospective travellers are two or three times more likely to use the web when making a choice, rather than doing so offline.

Decision-making

This stage also aims to move these people from dreaming to decision-making. Most decisions are emotionally based and emotional connections are always more effective when using an individual’s native language.

Conversion

Without content written in their native language, the gap between inspiration and action becomes harder to bridge. By publishing content in their native language, your browsers are more likely to convert to travellers.

Key takeaway 1

Analytics pointing to abandonment or non-conversions aren’t always what they seem. Often, your target market is still in the ‘dreaming’ stage so it’s important to continue the online relationship via email, remarketing and other campaigns.

Key takeaway 2

Building an emotional connection at this stage is important. Generally speaking, people are more likely to build an emotional connection in their native language.

The web is also used by travellers for information-gathering on topics such as health and safety.

More than one quarter of internet users use the web to search for information on health and safety while travelling. The statistics for young adults specifically are even higher, meaning that this area will continue to grow as the web becomes the automatic search method for new generations of travellers.

As an example, after having decided to visit, three-quarters of Chinese first-time travellers to Australia decided to use the web to learn more about the country.

Word-of-mouth was the second most popular source, indicating that the choice to source information elsewhere is not always driven by competing markets.

Some countries are regarded highly in terms of health and safety but not all international tourists know this and it’s something more and more tourists are searching for online in their travel planning. Mitigate the risk by providing information that addresses health and safety issues in their language.

Communicating in-language with existing and potential international tourists doesn’t stop online. Word-of-mouth plays a big part in decision making, having multilingual ground staff, recorded tours and videos in various languages and content designed for the experience will help drive future sales.

There’s been huge growth in online trip planning over the past decade. More than two-thirds of international travellers use the web to research their trip, and more than half of all travellers booked online.

Conducting planning online has been steadily increasing for the last decade. And yet, what proportion of these websites are available in a variety of languages?

Established travel brands effectively capture the market by offering users a simple and trustworthy path to their dream trip.

If a user fully understands the booking process because it’s explained in their native language, the amount of trust they have in the service increases, along with the likelihood that they’ll follow through with the transaction.

Have a digital strategy that puts your product in the hands of potential tourists. Planning apps such as TripIt and Google Trips suggest locations, points of interest and attractions to its user so making sure your product not only displays in these apps but speaks their language is increasingly important.

Need translation you can trust? We can help

Explore our services and solutions, get a quote or get in touch to discuss your needs.