4 steps to taking your digital assets global: checklist

Although going global can be a long and sometimes complex process, it’s also an exciting and rewarding activity. Going global is definitely not a one time project, it has to be treated like any other part of the business – that is, a going concern.

To get you started, I’d like to share a simple 4 step process that has worked for us, so much so that we’ve been named as a Cool Company Finalist for Global Growth 3 years in a row.

1 Conduct initial research

  • How does the organisation stand in terms of its current global business efforts
  • Identify any key people or case studies related to past globalization efforts
  • How is content currently organised online and offline
  • Who are the key decision makers to get on board for globalization
  • What are your organisation’s C-level goals
  • Assess your organisation’s global language and translation capability and readiness

2 Build A Case

  • Find data and prepare metrics that prove your case for digital globalisation (eg. web)
  • Compare and research other organisations in your industry who have successfully deployed a globalisation strategy
  • Identify new opportunities that will arise from globalisation
  • Outline any increases in capability due to globalisation. These can be found in technology, talent and other organisational resources
  • Identify cost savings and advantages as a result of globalisation efforts
  • How can you align your strategy with your organisation’s C-level objectives

3 Develop a Strategy

  • Develop a globalisation strategy
  • Develop goals and objectives of what you would like to achieve
  • Develop a clear roadmap of how you will achieve web globalization
  • Build a globalisation team mixed with people that have strong brand, product and knowledge of your industry’s current global situation
  • Select and prepare digital content required for globalisation

4 Execute and Manage

  • Continually assess your globalisation position against your strategy and objectives and those of the organisation’s
  • Hold regular meetings with key staff and team involved to ensure everyone and the organisation is moving in the right direction
  • Go back to your initial research, case and global efforts for comparison and ideas for moving forward
  • Compare your organisation’s results against benchmarks and re-tune efforts if necessary