The Native Experience: the go-to podcast for navigating translation, localization and in-language communication.
Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.
Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.
Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:
- The evolving methodologies behind effective translation and localisation
- The importance of co-creation in developing content that triggers behavioural change
- Case studies on successful (and unsuccessful) in-language efforts
- Emerging trends and technologies reshaping the industry
On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project.
Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people – the Indigenous people of the Northeastern Woodlands of Canada – and their powerful connection between language, culture, and identity.
We tackle the pressing issues facing indigenous communities in raising awareness about their languages and scripts, and how Tim's artistic endeavors blend advocacy with education. We also talk about World Endangered Writing Day and Tim’s latest book, Writing Beyond Writing: Lessons from Endangered Alphabets.
Tim Brookes is a true champion of native experiences and is the guiding light for endangered alphabets. Tune in and prepare to be moved by a narrative that goes beyond the ink and into the heart of humanity’s diverse expressions.
Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!
ABOUT OUR GUEST:
Tim Brookes was born in England and educated at Oxford before moving to the United States in 1980.
An editor, guitarist, teacher, soccer coach and author of 17 books and numerous articles and essays, he founded the Endangered Alphabets Project in 2010 with his first exhibition of carvings in indigenous and minority scripts.
Since then he has exhibited and spoken about the Endangered Alphabets at more than 150 colleges, universities, libraries, museums, and galleries including Oxford, Cambridge, Yale, Harvard, the Smithsonian Institution and the Library of Congress, while working with a wide range of cultures to create games and educational materials for learning minority scripts.
His latest book is Writing Beyond Writing: Lessons from Endangered Alphabets.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!