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Editorial

Multicultural communication holds the key to audience engagement and growth

February 3, 2022

Marketing Mag speaks to LEXIGO CEO, Mark Saba about finding growth in multicultural markets.

It's no longer the responsibility of individuals alone to be mindful of appropriateness when communicating across cultures. In light of the cultural shift we're currently experiencing, Mark Saba argues that organisations and brands must be aware of Australia's cultural diversity in order to communicate more appropriately and authentically.

To read the full article, visit Marketing Magazine's article here.

https://www.marketingmag.com.au/tech-data/multicultural-communication-holds-the-key-to-audience-engagement-and-growth/

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