David Braue takes a look at how CALD (Culturally and Linguistically Diverse) audiences are being served information during the Australian elections and explores translation technology with LEXIGO.
To read the full article, visit Information Age's ICT News piece here.
News feature summary:
LEXIGO, a communication firm that provides multilingual and culturally diverse communications, has appointed Tony Lee as head of strategy. Lee, who has been a renowned strategist for more than 25 years, has helped turn government departments, non-profits, consultancies, and large and small businesses into digitally savvy, culturally aware, and brand-driven organisations.
To read the full article, visit Mumbrella.
In November 2021, the Culturally and Linguistically Diverse Communities COVID-19 Health Advisory Group warned information about rapid tests needed to be simple and available in other languages and accessible formats such as video.
To read the full article, visit 7NEWS.
Marketing Mag speaks to LEXIGO CEO, Mark Saba about finding growth in multicultural markets.
It's no longer the responsibility of individuals alone to be mindful of appropriateness when communicating across cultures. In light of the cultural shift we're currently experiencing, Mark Saba argues that organisations and brands must be aware of Australia's cultural diversity in order to communicate more appropriately and authentically.
To read the full article, visit Marketing Magazine's article here.