Home Affairs' Rapid Response Communication for Multicultural Australia

200

content pieces

63

languages

250

reach

CLIENT

Department of Home Affairs

ABOUT

The Department of Home Affairs is the Australian Government interior ministry with responsibilities for national security, law enforcement, emergency management, border control, immigration, refugees, citizenship, transport security and multicultural affairs.

Website
Headquarters

Canberra, Australia

Industry

Government and Public Sector

DELIVERABLES
  • Translation across 63 languages
  • Desktop Publishing
  • Typesetting
  • Project Management
  • Quality Assurance
  • Technology Solutions

Initiative

At the critical onset of the COVID-19 pandemic, the Department of Home Affairs was tasked with a monumental challenge: communicating vital health information rapidly across 63 languages to Australia’s diverse populations. This required not only translating complex health directives but also ensuring these translations were culturally appropriate and accessible through both digital and traditional media.

The Department partnered with LEXIGO to harness their expertise in large-scale, multilingual communication projects, aiming to create a system that could respond swiftly to the evolving crisis and maintain high standards of accuracy and engagement.

Empowering CALD Communities with Timely COVID-19 Information

Effective communication during a public health crisis is crucial, especially in ensuring that all community segments receive timely and accurate information. The Department of Home Affairs demonstrated exceptional leadership in addressing this need for culturally and linguistically diverse (CALD) communities at the onset of the COVID-19 pandemic.

Solution

The Department’s proactive strategy, supported by LEXIGO, centered on an integrated approach to communication:

Impact

The Department of Home Affairs, with LEXIGO’s support, achieved remarkable outcomes in community engagement and crisis communication:

Extensive Reach: At its peak, the initiative reached over 70,000 individuals daily across more than 80 CALD communities, vastly exceeding initial targets.

Sustained Impact: Ongoing efforts continue to engage over 250,000 individuals annually, with strategies adapted based on continuous feedback and evolving needs.

Recognised Excellence: LEXIGO’s rapid and accurate response set a benchmark in the sector, leading to a contract extension and an expanded role in continuing health communication efforts.

This initiative not only highlighted the Department of Home Affairs’ commitment to inclusive and effective communication but also demonstrated how strategic partnerships can enhance governmental responsiveness in times of crisis.

LEXIGO is proud to have played a pivotal role in this critical project, showcasing our commitment to quality and speed in public health communications.

LEXIGO is a leading provider of professional translation services, technology and native communication for business, enterprise and government—enabling organisations to communicate with confidence and boost time-to-market across 171 languages. Learn more

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